DREAMING OF CARHARTT

Advertising | Visual Identity | Motion Design

Dreaming of Carhartt, directed by Tariq Stone, is a playful, surreal short film that follows Soren, a young man whose obsession with Carhartt apparel blurs the line between reality and fantasy.

This project blends humor, style, and dreamlike visuals to explore how brand obsession and self-image can take over our lives. But more than that, it asks a bigger question: In a world driven by consumerism, how do we navigate storytelling when brands control the stories we see and fund?

I developed the logo system, motion graphics, icons, and promotional assets—including social media content and posters—for the crowdfunding campaign, which successfully raised over $2,000.